Swiggy has refreshed the brand identity of Dineout, simplifying its brand architecture as it seeks to strengthen Dineout’s presence in the dining-out category.

Dineout will remain the consumer-facing brand, while the Swiggy logo will continue to be part of its identity. The refreshed visual identity features a compact lowercase ‘d’ logo paired with a Swiggy pin, along with a mint colour palette.

The new identity will be rolled out across Dineout’s external channels, including social media, customer communications and in-app touchpoints.

The refresh comes as Dineout runs its flagship The Great Indian Restaurant Festival (GIRF). This year’s edition has been reworked as The Great Indian Ravi Festival, with actor Ravi Kishan fronting the campaign under the theme 'Discount Followsss My Brothaaaar'.

Mayur Hola, head - brand, Swiggy, said, “Dineout is a big part of the dining and FnB ecosystem in India, and the new identity reflects that evolution. Moving from Swiggy Dineout to Dineout gives the brand a sharper, more distinctive identity, while retaining the Swiggy S pin as a mark of the trust and experience behind it. The new green identity reflects our growing ambition in dining out and the opportunity ahead for Dineout to build a category-defining brand for India’s vibrant and evolving food and dining culture.”