Marketing

Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?

In a battle between authenticity and over-commercialisation, is creator-brand collaboration approaching a tipping point? We find out.

Akshay Kumar

27 Apr 2026 11:02 AM

Crystal Crop Protection signs Akshay Kumar as brand ambassador

Rolls out its first national campaign, 'Desh Ka Kisan, Desh Ka Asli Hero', featuring Kumar to highlight the association.

Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

The rebranded logo for the group was designed by Disco, their in-house design team.

Biba NXT

23 Apr 2026 3:38 PM

Biba launches Biba NXT

The new sub-brand blends modern silhouettes with traditional craftsmanship as the company expands its fashion portfolio.

From left: Darshan Gandhi (Disco), Pirojsha Godrej, Tanya Dubash, and Sujit Patil

23 Apr 2026 10:48 AM

Godrej Industries banks on 129-year history to create a brand refresh

The new logo will be used on the corporate front, while consumers will continue to see the old logo on products.

Suryakumar Yadav for Skechers

23 Apr 2026 10:26 AM

Skechers keeps Suryakumar Yadav light on his feet

The brand has rolled out a campaign highlighting its association with the cricketer.

Padalkar has been associated with HDFC Life since 2008.

22 Apr 2026 4:12 PM

HDFC Life board approves re-appointment of Vibha Padalkar as managing director and CEO

The five-year term of Padalkar will start from September 2026, subject to shareholder and regulatory approvals.

Milind Soman

21 Apr 2026 4:12 PM

Milind Soman joins BHIVE Workspace as brand ambassador

Soman, known for his endurance achievements, aligns with the company's focus on discipline and performance-led lifestyles.

Suhayl Limbada

21 Apr 2026 1:36 PM

Suhayl Limbada moves to KFC India

Has been working with KFC across geographies for more than a decade.

John Ternus (left) and Tim Cook

21 Apr 2026 11:11 AM

Apple names John Ternus as CEO, Tim Cook to step down after 15-year run

Veteran hardware chief to take over in September as Apple looks to sharpen product innovation and move beyond iPhone dependence.

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