IVS Group has appointed Atish Bhatia as group chief marketing officer and head, IVS Fashion.

In his new dual leadership role, Bhatia will focus on driving the Group’s overarching brand strategy while spearheading the growth and expansion of its fashion business. As the head fashion at IVS Group, he will lead the business strategy, brand development, growth and expansion of The BT Club, a Gen Z-focused streetwear brand, and NotreDeim, a premium lifestyle apparel brand.

Under his leadership, the group aims to build distinctive and culturally relevant fashion brands that resonate with the ever-evolving consumer base of the Indian market.

In a career spanning over 16 years, he has also worked with Saregama, Elle India and Condé Nast India, among others.