Marketing

CEAT onboards Yashasvi Jaiswal

06 Apr 2026 11:09 AM

CEAT partners with Yashasvi Jaiswal

The partnership aligns with the brand's larger sports marketing strategy, further strengthening its connection with cricket.

Kedar Apte

02 Apr 2026 11:17 AM

Kedar Apte joins Medanta

Moves from Mahindra Group, where he was SVP and head - charging infrastructure.

Vikas Nair

01 Apr 2026 11:06 AM

Rapid Fire with Vikas Nair

Our series continues with the VP and head-marketing, Century Real Estate Holdings.

Adyasha Roy Tomar

30 Mar 2026 11:55 AM

Adyasha Roy Tomar exits Kult

Will be leaving the firm because of non-payment of salaries since December.

Founder's of State Of Joy Dasari Raju Ramesh (left) and Bachi Pullela

30 Mar 2026 11:44 AM

‘We don't want to play the game of high pricing just to discount them later'

Bachi Pullela, co-founder, State Of Joy, on its product-first approach, honest pricing, and all-day footwear.

Tilak Varma

27 Mar 2026 11:29 AM

Foxtale partners with Tilak Varma

To highlight this association, Foxtale has featured the cricketer in its ongoing 'Play On Till The Sun's Gone' campaign.

Yami Gautam Dhar for CaratLane

26 Mar 2026 2:28 PM

CaratLane signs Yami Gautam Dhar as its brand ambassador

To highlight the association, the brand has also rolled out a campaign, 'Heera Har Heere Ke Liye', featuring the actor.

Zydus Wellness taps Milind Soman for Glucon-D Recharge

26 Mar 2026 11:18 AM

Zydus Wellness taps Milind Soman

Forays into performance hydration segment with the launch of Glucon-D Recharge.

Adhira & Appa taps Shruti Haasan and Murali Sharma

26 Mar 2026 11:01 AM

Adhira & Appa onboards actors Shruti Haasan and Murali Sharma as brand ambassadors

The association aims to strengthen its vision of building a café brand that blends tradition with a modern touch.

Sundeep Chugh

26 Mar 2026 10:13 AM

'For the next 12-18 months, OVS' intent is to present a strong global Italian flagship identity'

Sundeep Chugh, managing director, OVS India, on its India playbook, Mumbai entry, retail-first strategy, campaigns, and expansion plans.

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