Marketing

The film highlights everyday moments that reflect consumers' affection for the brand.

17 Feb 2026 4:37 PM

Lay's announces brand refresh in India

New packaging rolls out from early March, backed by its ‘Lay's Ke Liye Kuchh Bhi' campaign featuring Ranbir Kapoor.
The brand has integrated the universe of 'BB Ki Vines' into the dining festival for its ad films.

17 Feb 2026 3:43 PM

Swiggy Dineout appoints Bhuvan Bam as GIRF 2026 ambassador

Rolls out a campaign to highlight its association with Bam.
Petal Gangurde

17 Feb 2026 11:02 AM

We strongly feel that celebrity faces are not working well for brands of our size: Petal Gangurde

XYXX's chief - brand and culture on decline of celebrity endorsements, the role of in-house teams in modern storytelling and more.
Madhurendra Malu

16 Feb 2026 1:56 PM

Hyundai Motor India appoints Madhurendra Malu

The auto company has simultaneously excluded Anuraag Singh, vertical head, from its senior management list, effective 16 February 2026.
To highlight its rebranded identity a campaign has been conceptualised by McCann.

16 Feb 2026 11:30 AM

Tata Communications unveils new corporate brand identity ‘Together, limitless'

The purpose-led positioning aims to align employee experience, customer engagement and commercial strategy under a unified narrative.
‘Green Is the New Lie' report by the HOOOP Collective analyses greenwashing trends

13 Feb 2026 10:36 AM

Report flags Indian brands' sustainability claims; 35% rely on internal checks or no verification

'Data gaps' rather than a 'lack of intent' are putting brands at risk, as per HOOOP Collective's report on greenwashing.
The café chain is known for freshly prepared juices, shakes, coffee and made-to-order sandwiches.

12 Feb 2026 12:34 PM

Aditya Birla Group brings Joe & The Juice to India

The Denmark-based café chain will debut in the second half of 2026.
The event took place on 8 and 9 February in Goa.

12 Feb 2026 11:19 AM

CASA BACARDÍ bets on immersive, participatory IP with tropical edition in Goa

The rum brand combined music, global bar takeovers and participatory culture to bring its ‘Do What Moves You' philosophy to life on-ground.
Amlan Pati

12 Feb 2026 10:57 AM

Amlan Pati joins Versuni India

He moves from Samsung Electronics India, where he was general manager – category head, Galaxy S Series.
Varun Koorichh

12 Feb 2026 10:48 AM

'Life is moving too fast, Black Dog Soda wants consumers to savour the pause'

Diageo India's Varun Koorichh on Black Dog's rebrand, its campaign with Emilia Clarke, the Kala Ghoda art installation and more.

Latest Stories

Through the collaboration, members who link their accounts can earn five Marriott Bonvoy points for every INR 500 spent on Swiggy services such as Food Delivery, Instamart and Dineout.

13 Mar 2026 1:59 PM

Marriott Bonvoy, Swiggy partner to turn everyday orders into loyalty rewards
Dalbir Singh continues his diary for Manifest.

13 Mar 2026 11:15 AM

Producer's Diary by Dalbir Singh
MiQ had launched in India in 2020

13 Mar 2026 10:51 AM

MiQ Sigma launches in India
Truemeds campaign featuring Paresh Rawal

13 Mar 2026 10:49 AM

Truemeds taps Paresh Rawal to spotlight affordable substitute medicines

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Manifest's March issue

06 Mar 2026 10:43 AM

March 2026 issue of Manifest is out now
Adyasha Roy Tomar

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Adyasha's blog: Who is Adyasha without the 'ad'
Diksha Bajaj

24 Feb 2026 11:50 AM

'Think consumer-first, brand-first and insight-first, it will bring the right celebrities on board'

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