Fujifilm India has appointed actor Rashmika Mandanna as its brand ambassador for the imaging solutions portfolio, covering its electronic imaging, instax and photo imaging businesses in India.

Mandanna will feature in the company’s communication across the three businesses. 

She is also an instax user, according to Fujifilm India.

The appointment comes as Fujifilm India looks to engage younger consumers across its imaging portfolio. 

Koji Wada, managing director, Fujifilm India, said, "We are delighted to welcome Rashmika Mandanna to the Fujifilm India family. Her warmth, positivity and ability to connect with audiences across the country align well with our Group’s purpose of ‘Giving our world more smiles’. Photography has always been an important part of how people celebrate and remember the moments in their lives. Through this association, we hope to inspire a new generation to discover the joy of photography while continuing to strengthen the connection Fujifilm has built with consumers in India over the years.”

Arun Babu, associate director, imaging solutions division, Fujifilm India, added, “Our imaging portfolio goes beyond cameras and photography. From instax and digital cameras to QuickSnap, printing solutions, and binoculars, there is a diverse world of imaging experiences bringing the 'click to print' journey together across our ecosystem. With Rashmika's strong popularity across India and audiences across generations, this association is particularly meaningful for us. Through this partnership, we not only aim to inspire people to explore photography, but also to discover new ways to create and express themselves.”