The Singleton Social has named actor and singer Shruti Haasan as the new face of the platform, as it brings back its festive gifting collaboration with lifestyle brand Nicobar.

The association is being introduced through a campaign comprising an ad film featuring Haasan, which has been rolled out on Instagram. The film focuses on the thought behind choosing a gift and the role of personal gestures in bringing people together.

The collaboration centres on gifting and hosting, with the curated boxes positioned around festive occasions and social gatherings.

The partnership also ties into The Singleton Social, a platform built around experiences spanning music, art, culture and hosting. Its initiatives include Analogue Jams, a listening-led experience, alongside intimate gatherings designed to bring people together.

Haasan’s association with the platform draws on her work across cinema and music, as well as her creative interests. The campaign marks one of the first expressions of the partnership.

Varun Koorichh, vice president - marketing, international whiskies, Diageo India, said, “Shruti brings a distinctive relationship with music and culture that resonates with what The Singleton Social stands for. We believe that some of the most meaningful experiences come from being fully present, whether that is through music, conversations or time spent with others. Welcoming Shruti to the Singleton family is a natural extension of this thinking. As we enter the festive season, our collaboration with Nicobar brings the same philosophy into the moments of hosting and gifting, encouraging people to be more thoughtful about how they celebrate and connect.”