Advertising
Jack Daniel's assigns its integrated creative duties to 22feet
The account was won following a multi-agency pitch.
The Hindu marks its change of address with a powerful message
The digital campaign uses a routine announcement to subtly reinforce the publication's 147-year legacy of integrity.
Godrej Industries clarifies its stance on new brand identity
States that resemblance in the category of geometric logos is not just common, but 'is found across many brands and logos.'
Adyasha's blog: A brain in CCTV mode
The author writes about how she looks at life the same way she looks at advertising copy, and whether that's good or bad for her.
Producer's Diary by Dalbir Singh
The founder of Kiss Films captures a pitch room where the 'final film' exposes budget shortcuts and creative compromise.
Wavemaker retains its integrated media duties for Red Bull India
The agency has been handling the mandate since 2009.
'What doesn't work gets reshaped fast in India, and this may be rooted in jugaad'
Yuichi Toyoda, CEO, dentsu APAC, explains why he and the network are extremely bullish about the Indian market.
IPL 2026: E-comm dominates CTV ad spend at 35%
Among Advertisers, Star India (JioHotstar) leads on CTV and Google tops Linear TV for the first 22 matches of the season, as per TAM data.
'Have never seen India so vibrant and energetic'
Sir Martin Sorrell, executive chairperson, S4Capital, explains why he is enthusiastic about the Indian market.
Gokul Agro assigns Glassbox for its integrated brand and growth duties
Partnership will cover Gokul Agro's consumer portfolio with an emphasis on clearer positioning and stronger storytelling.