Advertising
Auto advertising on TV slumps nearly 21% in 2025: TAM AdEx
Print grew 9%, while digital ad impressions doubled, signalling a decisive shift in the auto media mix.
Opinion: The new-age heroine - beyond empowerment
The author states how the future belongs not to heroes or heroines alone, but to integrated humans.
Experience Commerce bags social media mandate for Iconiqa Hotels & Resorts
The agency will focus on building a distinctive, platform-first social presence aimed at driving engagement and building brand affinity.
Google turns MI vs KKR banter into a love story with Ishaan Khatter and Sara Arjun
The campaign comprises a micro-drama series, written by Zoya Akhtar and Reema Kagti's Tiger Baby.
Unfiltered: On adapting
The author states how one can miss the good old days but also seek the opportunity to try something new and create some chaos.
'One thing that women rarely have, but men have in plenty, is having each other's backs'
Amy Kean, CEO and creative director, Good Shout, on why women should be ‘unlikeable', and not concentrate on being ‘badass' or ‘empowered'.
Aakash Educational Services assigns integrated media duties to Havas Media Network India
The account was won post a multi-agency pitch.
Unpopular opinion: All the love in advertising is not lost
The author urges the entire advertising industry to rediscover joy, fun, and meaning in the everyday.
Producer's Diary by Dalbir Singh
The Founder of Kiss Films captures an industry truth, where creative oversight is skipped and authority appears only for control and credit.
Prolonged war could remove USD 94 billion from global advertising market in two years: Warc
Warc has revealed studies for three scenarios, with projections of dipping ad spends for each.