Advertising
Wakefit turns ‘maa ki dhamki' into a sleep solution
Conceptualised by The New Thing, the campaign consists of an ad film.
Cheil SWA elevates Kumar Awanish
He was previously the chief growth officer at the agency.
'Important to be hard on the work, not the people'
Liz Taylor, global chief creative officer, Ogilvy, shares challenges faced by working mothers in the industry, and how it can change.
Producer's Diary by Dalbir Singh
The founder of Kiss Films jokes about funding films with future advances until the chain breaks.
MiQ Sigma launches in India
The AI-powered platform aims to help marketers navigate the 'new-age' media ecosystem.
Warc Media 100: Mindshare Mumbai's 'Beauty Test Stops With Me' most-awarded global campaign
Mindshare Mumbai ranked second on the list of most-awarded agencies globally.
‘We do good work that others don't, and so our case studies are better'
Rajdeepak Das, CCO, Publicis Groupe - South Asia, and chairperson, Leo - South Asia, chats with us about the agency's recent success.
Spikes Asia 2026: Leo India wins Agency of the Year
The agency won a total of 13 metals including three Grands Prix. Juice was also among the Grand Prix winners from India.
Opinion: The Martin Sorrell era and the price advertising is still paying
The author explains that while Sorrell mastered the stock market, the next generation must master culture.
Spikes Asia 2026: Three more shortlists for Leo India
Shortlists were announced in two more categories.