Her take: To simplify or to stand out?

Shachi Malhotra writes about simplifying and how it's 'far more challenging than it appears'.

District by Zomato serves self-love with ‘Table for One'

The campaign celebrates the joy of spending time with oneself, while quietly challenging the stigma around solo dining.

Joins from VML where she was AVP.

The agency has entered a partnership with Germany-based Monkeyway.

Is rage-baiting a clever marketing clickbait, or a ticking time-bomb? We unpack the rights, wrongs, and trade-offs of this latest brand tactic.

Part of Weaver Services, People Home Finance, aims to transition into a warmer, more inclusive avatar.

Net revenue in APAC and Africa was up by 8.2% in the quarter as compared to the same period last year.

Tanvi Shah shares how she returns to Bengaluru with the permission to fail boldly after her experience in Vegas.

His last full-time stint in the agency front was at BBDO India, where he was EVP planning.

The account was won following a multi-agency pitch and will be handled out of Tonic Worldwide's Mumbai office.