LIA Creative Liaisons 2025: The importance of craft

PhonePe's Umma Saini was joined by Michael Ritchie, Dan Lucey, and Juan Woodbury to discuss how AI is impacting craft, among other topics.

LIA Creative Liaisons 2025: ‘A CCO's life is fancy and shit at the same time'

Chaka Sobhani, Liz Taylor, Gabriel Schmitt, Perry Fair, and Peter Khoury answer questions around the lives of CCOs.

The new leadership team was announced at the 35th annual general meeting.

Social media remains the single largest advertising medium globally, drawing 40.6% of new ad dollars.

The founder of Kiss Films listens as a client explains why an in-house creative seems more economical.

The entries for the awards will open on 26 September, with the on-ground event to be held on 5 December in Kochi.

Siddharth Kumar, a winner of Manifest and LIA's Creative Liaisons competition, writes about his expectations from the programme.

The campaign consists of an ad film.

The account was won following a multi-agency pitch and will be serviced from Dentsu Creative Webchutney's Bengaluru office.

The winner of Manifest and LIA's Creative Liaisons competition writes about what she's expecting from her trip to Vegas.