The awards trade-off: Is talent paying the price?

As adland resets with AI and layoffs, award season returns with a glaring contradiction: if talent is expendable, why aren't trophies?

Siddhant Mazumdar joins Omnicom Media India

He moves from Mediabrands Content Studio, where he was heading the media production company.

Will introduce new honours for networks, clients and independent agencies, alongside updates to digital and sustainability categories.

The author writes how an obsession with measurement starts rewarding measurement over the 'actual bloody thing' that moves people.

He was previously serving the role of national head - growth accounts.

The agency has one entry for the festival this year.

The agency has one entry for the festival this year.

The founder of Kiss Films captures the irony of NDAs and film industry secrecy through his wit.

The campaign for the MostlySane collection's second drop shows the actor-influencer being upstaged by 'the real star' of the show.

The platform is designed to help creative teams generate still and video assets faster while maintaining brand and IP safeguards.