Advertising
From animal rescue to artisanal gelato: Vantara's pivot raises eyebrows
As the wildlife rehab initiative diversifies into premium desserts, the brand extension has sparked questions around ideological consistency.
Goafest 2026: Complete list of jury presidents for the Abby Awards
View the list of 22 jury presidents here.
Cannes Contenders 2026: Havas Creative India
The agency has two entries for the festival this year.
WPP Media India Brew 2026: 'The briefs are getting brief'
At the summit, a creator and platform leader discussed how podcasts are reshaping brand trust, community engagement, and consumer journeys.
Wondrlab Network launches WondrBridge
Focused on building and operating AI-powered nano and micro GCCs, the venture is launched in partnership with Bridgesoul.
WPP Media India Brew 2026: 'Micro-dramas are one of the easiest ways for brands to grow'
A session at the summit discussed the relevance of micro-dramas and how brands can work with the format.
Goafest 2026: ‘The idea is to understand how businesses are resetting' – Mohit Joshi
Jaideep Gandhi, Mohit Joshi and Srinivasan K Swamy explain what will be different at Goafest this year.
Anushka Sharma fronts the launch of Heer by Giva
The campaign for the new gold and lab-grown diamond brand features an ad film starring the actor.
ASCI drafts guidelines for labelling of AI-generated content in ads
Advocates a risk-based approach, focusing on consumer outcomes rather than regulating the technology itself.
LIA Creative Liaisons 2026: India winners revealed
Two winners will travel to Vegas for the Creative Liaisons program, while two will be part of the virtual coaching program.