Marketing
CASA BACARDÍ bets on immersive, participatory IP with tropical edition in Goa
The rum brand combined music, global bar takeovers and participatory culture to bring its ‘Do What Moves You' philosophy to life on-ground.
Amlan Pati joins Versuni India
He moves from Samsung Electronics India, where he was general manager – category head, Galaxy S Series.
'Life is moving too fast, Black Dog Soda wants consumers to savour the pause'
Diageo India's Varun Koorichh on Black Dog's rebrand, its campaign with Emilia Clarke, the Kala Ghoda art installation and more.
Abhijeet Rathor joins Offbeet Media
The appointment aims to strengthen the media and entertainment company's monetisation strategy across content, IPs and platforms.
Godrej Capital launches ‘Pride in Tech' hackathon to advance LGBTQ+ hiring in technology
Receives over 1,200 applications nationwide, reinforcing skills-based evaluation and inclusive, AI-led innovation.
Agami Realty signs Sunil Gavaskar as brand ambassador
The association is aimed at homebuyers who value heritage, permanence, and long-term stature over fleeting trends.
Cars24 unveils new brand identity
Refreshes its logo and brand colour, with a new blue signalling a more present, attentive and human way of showing up for customers.
Complan appoints Vaibhav Sooryavanshi as brand ambassador
Rolls out a campaign featuring Sooryavanshi to highlight this association.
If AI is used to serve the brand and not the user, it could widen the CX gap: David Shulman
As the X Index 2025 report points to a rising impact of CX debt, the Havas CX global CEO outlines where brands may be getting it wrong.
Hell Energy Drink onboards Mohammed Siraj
As a face of the brand, Siraj will feature across Hell Energy Drink's integrated marketing ecosystem.