Marketing
Dream11 pivots to free-to-play model
The repositioning follows the Online Gaming Act passed by Parliament last month, which bans real-money gaming in India.
AB InBev and Netflix enter global partnership
This collaboration aims to redefine the entertainment and beverage landscape by offering audiences new ways to engage with content and beer.
Dell, iPhone, and Titan top rankings for fifth consecutive year: Most Desired Brands report
Underscores the dominance of consumer-centric sectors, while reflecting sustained admiration and aspiration among the consumers.
Shakti Upadhyay moves to Bajaj Auto
He was previously with Kia, where he was senior general manager and head of marketing and PR.
Want Cleartrip to be thought of as a one-stop travel destination: Govind Bansal
Cleartrip's head, brand marketing shares the insights that shaped TBBD campaign and why the brand continues to bet on digital-first storytelling.
Vi, TCS deepen partnership with AI-powered customer experience platform
Five-year deal to modernise the brand's business support systems with TCS' solutions.
Want to take the brand from instant fixes to instant ingenuity: Sandeep Tanwani
We caught up with Pidilite Industries' CMO to discuss its recent AI campaign, balancing the brand's heritage with new-age formats, and more…
Allana Consumer Products teams up with Shubman Gill for Bowlers
The brand and Gill aim to inspire pet parents to make informed nutritional choices.
Seagram's Royal Stag brings on Sidharth Malhotra, Badshah, Naga Chaitanya and Payal Dhare
Expands its cultural footprint with four new ambassadors across cinema, music, sport, and gaming.
Zoff Foods ropes in Natasha Gandhi as digital ambassador
The collaboration comes on the heels of the brand's expansion into the ready-to-cook category and partnerships with Reliance Retail and D-Mart.