Marketing
Marico signs Fatima Sana Shaikh as its brand ambassador
As per the brand, the actor perfectly embodies the values of today's Indian beauty seeker – real, self-assured, and unfiltered.
The Warehouse Group appoints Tata Consultancy Services to drive strategic IT transformation
Partnership to simplify managed services, modernise platforms, and build digital and AI skills across the workforce.
Yugam Pant joins WPP Media
Will spearhead MFG India for the Google India account at the media company.
Zoher Kapuswala gets a new role at Ferrero India
His current mandate is regional marketing manager - Ferrero brands.
Suzuki Motorcycle India announces collaboration with Japanese Anime character for Suzuki Avenis
The partnership was showcased at the ‘Mela! Mela! Anime Japan!!' festival in New Delhi on 13-14 September 2025.
Personal branding isn't vanity - it's trust, influence, and growth: Aryan Anurag
Binge Labs' co-founder breaks down a framework for founders to scale personal branding.
boAt ropes in KR$NA as brand ambassador
The collaboration aims to drive cultural resonance through music, authenticity, and self-expression.
Kult appoints Ravish Kumar Chaubey
Moves from WorkIndia, where he was head of growth.
Opinion: The power of emotions in retail
The author unpacks the role of emotional drivers in converting shopper moments into long-term brand loyalty.
'Consideration is more important than top-of-mind recall in our category'
We caught up with Godrej Enterprises' Sumeet Bhojani and Interio by Godrej's Reshu Saraf to discuss its recent rebrand.