Marketing
Laxmipati Sarees signs Rashmika Mandanna as brand ambassador
To highlight the association, the brand has also rolled out a campaign featuring the actor.
Apex and Baseline Ventures announce strategic partnership
Aims to unlock new avenues for capital deployment, innovation, collaboration and investment opportunities in the global sports industry.
Jubilant FoodWorks elevates Kritika Agarwal
She has been promoted to deputy general manager - brand marketing, Domino's.
Society Tea elevates Shiv Raheja
He has been appointed as head - digital marketing, e-commerce and quick commerce.
Deepali Naair joins Biocon Biologics
She moves from CKA Birla Group, where she was the group chief marketing officer.
Good Glamm Group breaks apart, founder pledges personal earnings to settle employee dues
As the house-of-brands model collapses, the founder and CEO, Darpan Sanghvi takes ownership of failure and vows financial restitution.
SW Network wins creative mandate for Anytime Fitness India
The agency's remit includes driving creative strategy and digital presence for the global fitness brand's India operations.
Paytm Money appoints Sandiip Bharadwaj
He moves from HDFC Securities, where he was chief operating and digital officer.
Opinion: How AI-powered influencer marketing platforms are empowering regional influencers
The author weighs in on how the convergence of AI and regional storytelling is reshaping the landscape of influencer marketing in India.
Ikea India elevates Patrik Antoni
He was previously the business development manager for Poland.