Marketing
Neeraj Chopra joins hands with Audi India
The association signals a shared vision for excellence and Audi’s commitment to aligning with individuals who champion resilience.
Goafest 2025: 'In-house makes it easier, but creative ideas still need agencies'
On the final day of Goafest 2025, Tejas Apte talked about the recent CCI raids, growing trend of in-housing, and more...
Britannia Milk Bikis teams up with Gukesh Dommaraju
Announces an interactive virtual chess challenge for young minds, with an incentive to play against the world chess champion.
Vogue Eyewear names Shahid Kapoor as brand ambassador
He joins longstanding ambassador and Bollywood actor, Taapsee Pannu in a new campaign film for the brand.
Goafest 2025: ‘Brands need to have a multi-channel approach to connect with Gen Z’
A marketer panel decoded how Gen Z consumers look for authenticity, underscored their loyalty towards a brand and more...
Goafest 2025: No matter what profession, talent is the most important – Kareena Kapoor Khan
The actor spoke about how her iconic dialogue ‘main apni favourite hoon’ is more than a film dialogue.
Olx India appoints Olive Sen
He was previously at Nyx, where he was head of product.
Adtomica named AOR for Tinder’s brand partnerships in India
The move follows the success of its 2025 ‘Move On’ campaign in collaboration with Blinkit.
Rasna enters ready-to-drink market with acquisition of Jumpin for INR 350 crore
Originally launched as a flagship product of the Godrej Group, Jumpin was managed by Hershey’s India.
Rapid Fire with Tushar Parekh
Our series continues with Kettle Studio's founder.