Marketing
Cannes Lions 2025: Shantanu Narayen gets the inaugural 'creative champion' accolade
Narayen is Adobe's chairperson and CEO.
Titan’s Suparna Mitra steps down
This marks the end of her second stint at the company, totaling 15 years in all.
Arnab Mitra joins Pro Panja League
Under Mitra’s wing, the League aims to enhance its marketing strategies, forge new sponsorship deals, and explore new PR avenues.
JSW Steel appoints Nikita Saxena
Moves from Mindshare, where she was senior media director.
Reduced prices so that customers can come to us and shop for day-to-day products: Harmeet Singh
The Body Shop's chief brand officer discusses its ‘More Love for Less’ campaign, brand's positioning in the crowded beauty market, and more...
Lux Industries launches Pynk
The women's wear brand has signed Shraddha Kapoor as its brand ambassador.
80% Gen Z consumers trust influencers over celebrity endorsements: Report
The cohort further values relatable recommendations from micro-influencers versus mega-influencers, as per the ET Snapchat Gen Z Index.
Brands are built on sports in India: Sai Narayan
Policybazaar's CMO on the need for unconventional marketing in a low-penetration category, embracing ‘hard truths' in campaigns, and more...
70% of Indians prioritise experiences over material possessions: Bain & Company's Anurag Mathur
In a talk held at Condé Nast's Luxury Conclave, Mathur discussed the driving factors behind India's growth in the luxury market.
Marico board approves re-appointment of Saugata Gupta as MD and CEO
Gupta joined Marico in 2004 as marketing head, became CEO of India Business in 2007, and has served as MD and CEO since 2014.