Marketing
Grapes Worldwide forays into the UK market
This marks the agency’s first-ever international office.
Blackberrys collaborates with Ruturaj Gaikwad
The brand released a campaign to showcase the collaboration.
Online buyers more price sensitive and avail more offers compared to offline buyers: Kantar report
When it comes to selecting a digital payment instrument, ‘brand reputation’ is the primary factor, according to the report.
Center fresh signs Varun Dhawan as brand ambassador
The brand has rolled out a campaign 'Aage Badh' featuring the actor.
Amit Sethiya exits Syska Group
Was head of marketing.
Festive season 2024: Have brands exhausted ad spends?
In the August issue, we aimed to understand if the festive season continues to hold a pivotal place in the advertising calendar.
Ghodawat Consumer signs Raveena Tandon as brand ambassador for Star
The FMCG brand has rolled out a campaign featuring Tandon to highlight this association.
IPG Mediabrands launches global capability centre in Pune
To serve as a pivotal hub for media activation, product development, and engineering, to clients spanning multiple industries globally.
Neha Mavani moves to Aptech
Was director - marketing communications at Zee5.
To build famous brands, you need famous advertising: Sudhir Sitapati, Godrej Consumer Products
The company's chairperson and CEO, discussed the role of advertising in building brands with Khalil Bachooali at ASAP's Changemakers.