Marketing
Calcutta HC grants injunction to Bisk Farm in trademark dispute against Parle
The court's order underscores that Bisk Farm is the prior and only registered user of the mark 'Top Gold'.
Manifest's August issue is out
Keeping up with the Olympic fever, we find out if India is ready to enter a new sporting era, alongside a chat with Olympian Abhinav Bindra.
98% of top apps in India use deceptive patterns: ASCI report
Of the 53 top apps, health-tech apps were found to have the highest usage of dark patterns, followed by travel booking and fintech sectors.
Landor elevates Lulu Raghavan
Will remain based in Mumbai and report to Christian Schroeder, global president, Landor.
First half of 2024 sees 3% drop in ad volumes on television: TAM
Hindustan Unilever continued to top the advertiser charts.
India's EV sales grew by 50% in 2023
Rediffusion's Bharat Lab released a report about preferences and perceptions towards electric vehicles.
Tara's blog: Wake up, it’s 2024 - we need to do better
The author explains why representation is essential in media and advertising.
TKIL Industries names chlorophyll as its brand identity development partner
Formerly thyssenkrupp Industries India, the company has transitioned to Indian ownership with new investors.
Publicis to acquire Influential by end of August
Influential is a influencer marketing company based in the USA.
Parle tops the charts as ‘most chosen in-home FMCG brand’: Kantar Report
Also tops the ‘global emerging billionaire brand’ list, while Britannia leads in the OOH FMCG brand category, according to the report.