Marketing
Kurlon announces a rebrand
Rolls out a campaign which consists of two ad films to highlight its revived identity.
Trolling has become a natural by-product of a constantly online-engaged world: Rohan Joshi
We chat with the journalist turned stand-up comedian to learn more about his career, the challenges in stand-up comedy, trolls and more...
Kunal Dubey joins Wakefit
Moves from Cleartrip where he served as chief marketing officer.
Getting Deepika Padukone as brand ambassador wasn't a gender-specific decision: Virat Khullar
Hyundai Motor India's AVP and vertical head-marketing, discusses the brand's evolution, its partnership with Shah Rukh Khan, and more...
MI New York gets Accenture as principal partner
The Major League Cricket team has signed a three-year deal intending to establish and grow the sport in the US market.
Aditya Roy Kapur is Bisleri Limonata's brand ambassador
Rolls out a campaign #DoubleTheChill featuring Kapur to highlight its association.
PV Sindhu becomes the brand ambassador and investor of Better Nutrition
This collaboration, through Sindhu, aims to improve both consumer health and farmer livelihoods.
TIDL gets Virat Kohli as brand amabassador
The American pain relief brand has rolled out a campaign in the Indian market, featuring Kohli to emphasise its new association.
Goafest 2024: ‘Agility is very important when it comes to digital marketing’
Shashank Srivastava and Sunil Kataria deep dive into the shifting dynamics and expectations in a rapidly evolving digital landscape.
Shah Rukh Khan is now the face of Muthoot Pappachan Group
Khan will be seen in MPG’s campaigns across multiple channels, promoting their services.