Marketing
In India, sports has a strong cultural connection and athletes are widely respected: Nidhi Rastogi
Uniqlo's marketing director discusses the brand's recent collaboration with Jasprit Bumrah, role of celebrity ambassadors and more...
Audi India names Wondrlab as brand communication partner
The account was won post a multi-agency pitch.
Pepsi partners with Ahaan Panday and Aneet Padda
To highlight the association, the brand has rolled out a campaign featuring the actors.
Marriott Bonvoy, Swiggy partner to turn everyday orders into loyalty rewards
Users will earn Marriott Bonvoy points across Swiggy's food delivery, q-comm and dining services, extending travel rewards into spending.
Yes Bank appoints Vinay Muralidhar Tonse
The former SBI managing director will take charge on 6 April, succeeding Prashant Kumar after RBI approval.
True satisfaction comes from doing good for the broader ecosystem, not just profits: Piruz Khambatta
Rasna International's chairperson on its summer campaign, choosing Rakul Preet Singh, nutrition-led differentiation and scaling Jumpin.
Malaika Arora launches Maejoy, a lifestyle-first accessories brand
Co-created with Exceed Entertainment and Myntra Jabong India, the brand debuts with handbags and lab-grown diamond jewellery.
Rakul Preet Singh and Jackky Bhagnani launch easyGym, 5àsec and Blenz Coffee in India
The global fitness, textile care and café brands, enter the country through a franchise-led expansion in partnership with Invision Brands.
Capio Interactive bags integrated marketing mandate for Silverstorm Parks & Resorts
The mandate is expected to roll out in phases, integrating brand development with marketing execution to support their expansion plans.
Cleartrip appoints Pallavi Saxena
She moves from Flipkart after a stint of 12 years.