Marketing
Anybody can sell jewellery; how we make consumers feel is what differentiates us: Shyamala Ramanan
Mia by Tanishq's business head outlines the brand's Gen Z playbook, inclusive positioning and omnichannel push beyond metros.
Sania Mirza joins The Derma Co. as brand ambassador
Rolls out a campaign, featuring Mirza, to highlight its association.
SBI General Insurance names Pankaj Tripathi as brand ambassador
Launches integrated brand campaign ‘Chuniye Bharosa, Apno Sa' featuring the actor.
Motorola appoints Ipshita Chowdhury and elevates Gagandeep Bedi
Chowdhury moves from Valvoline Cummins, where she was VP, marketing, while Bedi previously held the role of head - marketing, Motorola.
Chinese Wok names Havas Creative India and Arena Media as its integrated partner
Under the new mandate, the agencies will jointly lead creative strategy, social media, digital media marketing, media planning and buying.
Marketing Manifest Stations with Manasi: Episode 12
Anurag Jagati, EVP and head - marketing, 99acres, decodes shifting homebuyer dynamics and why virality doesn't define marketing success.
Nikhil Sharda joins MSM Unify
Moves from The Marcom Avenue, where he was associate vice president.
upGrad acquires Internshala in 90% stock-swap deal
Aims to connect education, skilling and employment in a single ecosystem.
Harshavardhan Chauhaan joins Metro Brands
Moves from Bharat YEF, where he was founding visionary and chief belief officer.
'Think consumer-first, brand-first and insight-first, it will bring the right celebrities on board'
We caught up with PepsiCo India's Diksha Bajaj, to know more about the new sonic identity, the insight behind the Sting campaign and more.