Marketing
Tute Consult launches brand strategy and intelligence division Vector
The division completed over 200 research and intelligence assignments during its three-month soft launch.
Darshana Shah exits Aditya Birla Capital
She was the chief marketing officer.
boAt elevates Vedansh K
He was head - marketing.
Kurlon names Tonic Worldwide as its digital marketing partner
The account was won following a multi-agency pitch and will be managed out of Tonic Worldwide's Delhi office.
Vogue Eyewear appoints Kriti Sanon as its brand ambassador
As a part of this collaboration, the brand has rolled out a campaign which is conceptualised by Network Advertising.
Ekta Kapoor backs Ekatra Jewels as investor
The producer and entrepreneur enters the jewellery sector as the brand expands its presence in India's growing lab-grown diamond market.
Duolingo English Test names Divya Rao as marketing lead
Previously, she led film and series marketing at Netflix.
Marketing Manifest Stations with Manasi: Episode 15
Deloitte's Jehil Thakkar on the unique challenges of marketing a people-powered business, and how the B2B brand is expanding deeper into Bharat.
JW Marriott signs Aishwarya Rai Bachchan as a global brand ambassador
Bachchan will be featured across international brand campaigns and storytelling spanning film, print, and digital platforms.
Opinion: Market leaders don't die of competition, they die of denial
The author discusses why organisations often fail to adapt to change and risk losing relevance over time.