Marketing
Shilpa Shetty Kundra invests in premium kids' lifestyle brand Rosada
The investment marks the brand's first external funding round and will support expansion across categories and markets.
BigTrunk Communications bags national digital and social media mandate for Velvex
The partnership aims to strengthen the lubricant brand's engagement and build on it's IPL partnership with Lucknow Super Giants.
Imaging Endpoints appoints Srikanth Ayyappan
He moves from Microland, where he was senior director - marketing.
‘Don't be a marketing specialist alone. Be a business person with a deep knowledge of marketing'
Mastercard's Raja Rajamannar chats with us on his 13-year stint with the company, as well as learnings from his career.
Visa India signs Shah Rukh Khan as its brand ambassador
To highlight the association, the brand is set to roll out a campaign featuring the actor.
Have the humility to not prescribe too much to the marketing team: Rohit Kapoor
Swiggy's CEO chats about the 'method behind the madness' at the company, and the relevance of Goafest.
‘We saw an INR 10,000 crore cleansing opportunity that naturally fits with Parachute Advansed'
Vikram Karwal, CMO, Marico, on Parachute Advansed entering the shampoo market with heritage trust, nature-led innovation and TV-digital mix.
Ageas Federal Life Insurance elevates Erum Kidwai
He was previously senior vice president and head marketing.
Birla Opus Paints signs Sreeleela as its brand ambassador
As a part of the partnership, the brand has rolled out two films featuring the actor.
22feet bags digital mandate for Royal Canin India
The science-based pet nutrition brand's digital push aims to play a pivotal role in shaping informed pet parenting across the country.