Marketing
Truecaller appoints former Meta India executive Sandeep Bhushan to its board of directors
The appointment comes as the communications platform aspires to sharpen its focus on B2B SaaS offerings and premium advertising formats.
Kriti Sanon joins Giva as investor and brand ambassador
The partnership comes at a time when the jewellery brand aims to sharpen its focus on young consumers seeking design-led everyday jewellery.
Goafest 2026: PM Modi-Meloni Melody buzz is an opportunity we need to build on - Mayank Shah
On day two, Parle Products' CMO spoke about PM Modi's global ‘Melody' mention turning into an unexpected moment marketing win.
Purnima Lamba to join Mahindra Group
Moves after a 25-year stint with Unilever.
Campus Activewear unveils a new brand identity
The brand refresh reinforces focus on youth expression, everyday movement and deeper consumer relevance.
Opinion: Working-class assertions and how brands must respond to changing power structures
The author explores why performative messaging may fail as working-class consumers seek enablement, authenticity and tangible value.
Luxury brands need to participate in fashion, art and music to stay relevant: Ruchira Jaitly
Diageo India's CMO discusses the rise of tequila as a premium category in the country, its marketing initiatives for Don Julio, and more.
Radio Mirchi rebrands as Hyundai turns 30 in India
Havas Media Network India conceptualised and executed the campaign.
Joel Thottan joins LoveChild by Masaba
He moves from Nykaa, where he was brand manager (Nykaa Wanderlust and Nykaa Perfumery).
Tasty Nibbles signs Milind Soman as brand ambassador
With this partnership, the brand plans to accelerate pan-India expansion with a focus on canned tuna.