'Q-comm is not optional anymore; brands have to find ways to win on these platforms'

At the WPP Media x Meta Playbook launch, panellists discussed driving growth and loyalty in India's fastest-moving retail channel.

Quick commerce drives 45% of festive purchases, shows sharp growth beyond metros: WPP Media x Meta

The WPP Media and Meta playbook shows how instant delivery is shifting India's shopping from planned baskets to impulse-led buying.

Pooja Trehann, head, communications and content, Jio World Centre, unravels how PR has shaped brand building across some sectors.

The tequila brand rolls out its debut India campaign, conceptualised in-house.

She moves from Coursera, where she was vice president, head - international marketing, revenue, and growth.

Moves from ITILITE, where he was head - marketing and demand generation.

As per the brand, Khatter's dynamic spirit, thoughtful individuality, and rooted creative identity mirrors its core.

The code takes into consideration the increasing use of AI among other factors, and the need for high levels of trust in market research.

Will serve on the executive team and oversee all global brand, image, and marketing communications, reporting to co-founder and CEO Carl Pei.

This is the brand's first female brand ambassador.