Marketing
AU Small Finance Bank signs Ranbir Kapoor and Rashmika Mandanna as brand ambassadors
Aims to leverage the pan-India appeal of both actors to accelerate its universal bank transformation.
Panasonic teams up with ‘Captain Cool' MS Dhoni for its air-conditioners portfolio
With this association, the diversified technology company aims to build stronger consumer affinity across the country.
Adityan Kayalakal joins Pocket FM
Moves from Jupiter, where he was vice president - marketing.
'Our aim is to weave digital mindfulness into everyday life, not confine it to the virtual world'
Godrej Enterprises Group's Shyam Motwani talks about redefining home safety through digital mindfulness, and more...
Srivats TS joins Reliance Retail
Moves from Netflix, where he was vice president - marketing.
'For a whisky brand, it's not just what's in the glass — it's the culture and history behind it'
Matthew Cordiner, global whisky ambassador, Bacardi, on heritage and why whisky storytelling matters.
Ramprasad Sridharan joins Puma India
He moves from United Colors of Benetton India, where he was CEO and MD.
Asian Paints teams up with BCCI as the ‘official colour partner of Indian cricket'
The three-year association will cover all men's, women's, and domestic series played in India, spanning over 110 matches.
Adyasha's blog: The rebrand of rebellion
The author states how brands are being silly by making rebellion their entire identity.
It's a cluttered, fragmented market, so we have to not just deliver, but over-deliver: Bikram Basu
ABD Maestro's MD on building a design-led, culture-forward portfolio for India's new-age spirits consumer.