Marketing
Reid & Taylor signs Vicky Kaushal as brand ambassador
According to the brand, Kaushal embodies the essence of the modern Reid & Taylor man: sophisticated, dynamic, and elegant.
Celebrity versus influencer-owned brands
We explored the impact of celebrity and influencer brands on consumer behaviour and brand perception.
Aldo renews its collaboration with Janhvi Kapoor for the third year in a row
Aims to build long-term relationships that resonate with consumers and enhance its brand visibility.
Shweta Dalal joins Nivea India as marketing director
She moves from Unilever, where she was senior global brand director for Lux, Dove and Pears.
Leica India appoints Ranveer Brar as its brand ambassador
Brar's partnership with Leica amplifies his vision for authentic visual storytelling while highlighting the brand's offerings.
Over 36% of consumers in Hindi heartland plan to increase festive spends: Report
‘The Diwali Pulse 2024’ report by Rediffusion sheds light on consumer sentiment in India's Hindi belt during this year's festive season.
Just Herbs celebrates beauty with Zeenat Aman and Rakul Preet Singh
Releases a film which showcases a fun exchange between the two actors on what beauty means to them.
Campus Activewear signs Vicky Kaushal as brand ambassador
Through this collaboration, the brand aims to strengthen its commitment to empowering self-expression.
McDowell's & Co. enters the white spirits and dark rum space through its X series
Diageo India’s Varun Koorichh discusses McDowell’s expansion, premiumisation, and more...
Influencer marketing industry set to hit INR 5,500 crore by year-end: Report
Influencer marketing represents 11% of the digital media industry and is expected to grow by 25% annually, as per Social Beat's report..