Marketing
Opinion: Refuse, reduce and recycle
The author explains why telcos must find ways to reward both new and existing customers instead of focusing on the former.
We don’t create ads only to sell our products but as a broader message to society: Joy Chatterjee
Mankind Pharma’s Joy Chatterjee on the emerging space in DIY diagnostics, ‘pure vegetarian’ multivitamin offerings, and more…
Roombr signs Rahul Dravid as brand ambassador
Aims to revolutionise Indian classrooms with AI-powered digital solutions.
Bombay High Court restrains Apollo Tyres from running ad that 'ridiculed' Ceat
The court found that the film denigrated and disparaged Ceat's products.
Tata Consultancy Services ‘India's most valuable brand' for third year in a row: Kantar
Zomato is ‘fastest riser' with 100% growth in brand value due to its innovation and expansion into quick commerce, says the report.
Pepe Jeans signs Kriti Sanon as global brand ambassador
The brand has also unveiled its new autumn/winter collection campaign, 'Very Pepe', featuring the actor.
Kiran Mandrawadkar joins Tonic Worldwide
Will spearhead business growth initiatives and strengthen key alliances across the region.
Morris Garages India hands Milind Shah new role
He was head of brand marketing.
Saregama creates a special birthday wish for astronaut Sunita Williams
Watch the film conceptualised by The Womb ahead of Williams' birthday.
Golden Bullet signs Manu Bhaker as brand ambassador
Through this association, the brand aims to inspire individuals to push boundaries and achieve their goals.