Marketing
Want to focus on the consumer instead of what competition is doing: Akankshaa Dalal, Mountain Dew
Mountain Dew's category lead speaks with us about the recent partnership with KBC and more...
BigMuscles Nutrition signs Nora Fatehi as brand ambassador
Rolls out a campaign, 'Hustle Banaye Muscles,' featuring the actor.
Taapsee Pannu joins Van Heusen as brand ambassador
Launches new campaign positioned around the thought ‘Lead Every Role'.
Deepika Padukone appointed brand ambassador for BGMI
Padukone's spouse and actor Ranveer Singh has previously endorsed the mobile game along with cricketer Hardik Pandya.
Dyson gets Badshah as brand ambassador for OnTrac headphones
Seeks to create a significant impact and scale its presence within the Indian audio market ecosystem through this partnership.
The Body Shop partners with Diana Penty
Rolls out a campaign featuring Penty to showcase its vitamin c skincare range.
Collaboration with Huemn reflects our desire to offer something new and memorable: Saumya Rathor
PepsiCo India’s category lead for potato chips discusses the Huemn collaboration, experiential marketing and consumer-centric innovations.
Only 37% marketers believe their business can deliver creative excellence: WARC whitepaper
71% of them have the ambition to deliver creative excellence but they don't believe the business has the capabilities to support it.
JK Super Cement signs Jasprit Bumrah as brand ambassador
Alongside the partnership, the brand has also revamped its identity.
Brand safety cannot be a ‘one-size-fits-all’ approach: ISA panel
The session emphasised the need for continuous monitoring and refinement of strategies to ensure ad placements align with a brand’s values.