Marketing
'The real story of consolidation in marketing and advertising will be a pivot from scale to agility'
We ask experts to state the one consolidation they see happening in 2026.
Mondelez International elevates Vidya Kailasam Hangal
She was previously director - omnichannel.
Adyasha's blog: Dive into my delulu era
The author describers this era as a strategic repositioning effort of being unhinged, aspirational, polished, and fundamentally cuckoo.
Khimji Jewellers appoints Rajat Verma
He moves from V2 Retail, where he was head - marketing.
New Balance signs Janhvi Kapoor as brand ambassador
As per the brand, Kapoor's authenticity perfectly align with New Balance's mission of empowering people to own their unique journeys.
The Marcom Avenue bags marketing mandate for GH2 Solar
Under the mandate, the agency will partner with GH2 Solar to build a cohesive brand narrative and enhance its overall market visibility.
One Science Nutrition onboards Tiger Shroff as brand ambassador
The partnership will involve educating consumers on the importance of verified supplements and promoting an active lifestyle.
Jos Alukkas signs Dulquer Salmaan
Salmaan will feature across Jos Alukkas' upcoming campaigns.
'One doesn't need to act serious just because they are operating in BFSI'
Puneeth Bekal, EVP and CMO, HDFC Securities, on the creative bets that paid off and how he's reshaping the brand in a fast-moving category.
Longines names Sara Ali Khan as its 'friend of the brand'
The Swiss watchmaker aligns with the actor's contemporary appeal and legacy-driven elegance.