Marketing
Lawyered signs Pratik Gandhi as brand ambassador
As part of the association, Gandhi will feature in a 360-degree communication rollout spanning digital platforms and content-led campaigns.
Dream11 is India's 'most visible startup'
The study by Wizikey analyses media visibility over the year.
Vikram Karwal moves to Marico
Joins as chief marketing officer.
Ashok Parwani joins Warner Music India
He moves from Sony Music Entertainment, where he was director - marketing.
Noise appoints Prerna Kapur
She moves from Cars24, where she was head - brand marketing.
Opinion: Why BFSI brands need a multi-layered content strategy in 2026
The author states that BFSI brands will win in 2026 only if they treat content as a trust engine guiding customers at every stage.
AB InBev strikes global deal to become ICC's official beer partner
Budweiser 0.0 to lead the partnership in India as the brewer secures rights across all major ICC events from 2026 to 2027.
Brick-and-mortar stores have worked better than online stores: Gautam Saraogi
At the launch of Go Colors' new store in Mumbai, we caught up with its founder and CEO, along with YouTuber and actor Prajakta Koli.
Aadyam Handwoven signs Sobhita Dhulipala as brand ambassador
As per the brand, the partnership with Dhulipala reflects a shared commitment to representing India's heritage with contemporary relevance.
Atish Negi joins adidas
Moves from Haleon, where he was category head - India subcontinent vitamins, minerals and supplements.