Digital, 12 Jun 2024

The RoI for every rupee spent is 1.42 for digital mediums vis-a-vis 0.95 non-digital mediums.

12 Jun 2024 9:26 AM

ROI on digital trumps other media for FMCG sector: Study

20% media-led brand growth on digital comes from Meta, details a commissioned report by Nielsen and Kantar.

Latest Stories

From left: Sheila Redzepi, Serena Williams, Catherine Casey Nanda and Tania Bryer.

17 Jun 2025 2:48 PM

Cannes Lions 2025: VCs should look to invest in people who look like me – Serena Williams
Criteo’s retailer and publisher partners will also gain access to additional spending from brands that want to reach consumers on their owned and operated properties.

17 Jun 2025 2:41 PM

Criteo and dentsu announce global commerce media partnership
Dalbir Singh's daily blog from the Cannes Lions International Festival of Creativity.

17 Jun 2025 1:19 PM

Cannes Lions 2025: Producer's Diary by Dalbir Singh (day two)
India's total shortlists stand at 84.

17 Jun 2025 1:15 PM

Cannes Lions 2025: India adds 16 shortlists on day two

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Rakesh Hinduja (left) and Shormistha Mukherjee.

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Credibility vs clout: The changing currency of awards

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