Digital, 12 Jun 2024

The RoI for every rupee spent is 1.42 for digital mediums vis-a-vis 0.95 non-digital mediums.

12 Jun 2024 9:26 AM

ROI on digital trumps other media for FMCG sector: Study

20% media-led brand growth on digital comes from Meta, details a commissioned report by Nielsen and Kantar.

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Puneeth Bekal

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'One doesn't need to act serious just because they are operating in BFSI'
Sudish Balan

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‘Me and Maggi: So Good Together' campaign

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Maggi serves up another familiar bowl of nostalgia and togetherness
One Plus 'Power to me is...' campaign

18 Dec 2025 10:19 AM

Smriti Mandhana defines what power means to her with OnePlus

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Omnicom-IPG merger: Creative structure for India revealed

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