Sony Pictures Networks India (SPNI) is set to bring the popular entertainment franchise, Wheel of Fortune to Indian television.

The Indian edition headlined by Bollywood actor Akshay Kumar promises to be a high-energy, star-powered spectacle with SPNI gearing up for an integrated media launch. Anchored in the network’s ecosystem (Sony Entertainment Television × Sony LIV), Wheel of Fortune India will offer advertisers brand-building scale via television and engagement via digital. 

More than just a format launch, Wheel of Fortune will combine global IP strength, star-led game show, and interactivity with Play Along on Sony LIV. 

Highgate Entertainment has licensed the format to SPNI and Frames Production Company is producing the Indian edition for the network. 

Nachiket Pantvaidya, business head, Sony Entertainment Television, said, "Sony Entertainment Television has long pioneered the reality format space in India, consistently introducing globally successful IPs that engage audiences at scale. With Wheel of Fortune, we’re adding another marquee global franchise to the portfolio, bringing high-energy entertainment to Indian homes. Anchored in our strategy across Sony Entertainment Television and Sony LIV, the show promises to create a powerful brand-building and engagement platform, offering advertisers unparalleled reach and impact across television and digital.”

The show has been recognised by Variety Magazine as the ‘Most-Watched Entertainment Show on American Television’, cited by Guinness World Records as the ‘World’s Most Popular TV Game Show’ and awarded by Daytime Emmy® Award for ‘Outstanding Game Show’.