Madison Turnt, an experiential marketing unit of Madison World, has announced the appointment of Prateek Roy as associate vice-president. 

He will be leading responsibilities for the agency's cinema wing, sponsorships, and non-traditional media business. 

Roy will be reporting to Sunny Vohra, CEO, Madison Turnt and Anugrah Madison. 

He moves from Rooter, where he was regional head. 

Sunny Vohra, CEO, Madison Turnt & Anugrah Madison, said, “We are excited to welcome Prateek to Madison Turnt. His diverse media experience, strategic mindset and strong command of new-age platforms make him an invaluable addition to our leadership team. As we continue to expand our footprint in the experiential marketing industry, Prateek’s expertise will play a pivotal role in elevating the value we deliver to our clients.”

Roy added, “I am truly excited to be a part of Madison World. The advertising and media landscape is evolving faster than ever, and there is massive potential waiting to be unlocked, especially in cinema advertising, experiential marketing and live entertainment. These are high-impact touchpoints where brands can build real engagement, not just visibility. I look forward to working closely with our clients, partners and internal teams to build future-ready solutions that combine innovation, creativity and measurable business outcomes. I would like to express my sincere thanks to Mr Ajit Varghese and to Mr Sunny Vohra for their trust and for giving me this opportunity. Madison has always set the benchmark for excellence in the industry, and I am committed to contributing to the next phase of growth with collaboration, ambition and a sharp strategic lens.”

In a career spanning over 12 years, he has also worked with Zee Entertainment, The Walt Disney Company and Sony Pictures Networks India.