DDB Tribal DDB Mudra Group’s full-service, through-the-funnel agency based out of Gurugram, has announced the appointment of Anusheela Saha as creative head. 

Saha moves from FCB India, where she was the national creative director. 

She will report to Rahul Mathew, chief creative officer, DDB Mudra Group.

Saha takes over the position previously held by Iraj Fraz, who will transition into a new role within the company. 

Mathew said, “Over the last few years, we’ve seen DDB Tribal grow stronger and confident as an agency. And Anusheela will help take this growth into its next phase. She shares a lot of the same values that we hold dear, especially when it comes to big ideas and craft. And with the exciting brands that we have in the agency, I look forward to working with her to create work that’s just as exciting.”

Anusheela added, “I am very excited to be a part of DDB Tribal. For me DDB is the perfect alignment of culture, creative vision, and leadership. I look forward to helping Rahul take this incredible legacy forward and also building a successful partnership with Ashutosh and the entire team at DDB Tribal.”

In a career spanning over two decades, she has also worked with Cheil and Equus Red Cell, among others.