Omnicom Media has announced its India leadership team as part of the wider integration of Omnicom Media Group and IPG’s Mediabrands across Asia-Pacific.

According to media sources, Kartik Sharma takes charge as CEO, Amardeep Singh steps in as COO, and Shashi Sinha joins as strategic advisor.

The India line-up is aligned with the regional restructuring that brings together the combined media operations of OMG and Mediabrands under the Omnicom Media banner.

Sharma was previously CEO of OMG India; Singh served as COO at Interactive Avenues; and Sinha is the outgoing CEO of IPG Mediabrands India.

The group's affiliate partners across South Asia (Bangladesh, Pakistan and Sri Lanka), will remain part of the regional network under Omnicom Media.