Madison Media Omega, a unit of Madison World, has bagged the media mandate for Farmley for Tamil Nadu.

As per the mandate, the agency will manage Farmley’s traditional media responsibilities, including print, radio, cinema, television and outdoor.

The partnership comes at a pivotal moment as Farmley aims to light up Tamil Nadu with its vibrant snacking portfolio. By leveraging Madison’s deep media expertise and on-ground understanding of regional markets, this collaboration is set to unlock powerful visibility and accelerate Farmley’s growth in the South and beyond.

Dinesh Rathod, CEO, Madison Media Omega, said, “We’re truly excited to partner with Farmley. Our team is eager to harness the power of media to build meaningful consumer connections and amplify Farmley’s presence across the country.”

Aman Gupta, head - marketing, Farmley, said, “We’re excited to partner with Madison Media Omega as we scale into new markets. Their strategic expertise and strong media network will help us take the Farmley promise to more homes across India.”