Bold Care has rolled out a campaign featuring filmmaker Anurag Kashyap and comedian Samay Raina.

The film opens with scenes of a bustling production set, with Kashyap directing Raina, revealing that he’s been hired to direct an ad for Bold Care. But Raina, being his unapologetically mischievous self, disrupts the shoot with cheeky improvisations, hilarious puns, and innuendos. What follows is a battle of roasts between the two; Raina’s quick wit and comic timing with Kashyap’s retorts and comebacks resulting in a roast fest.

What we think about it: The film blends comedy, chaos, and clever branding to deliver high entertainment value while staying strategically on point. The banter between Kashyap and Raina drives the ad forward and makes it more engaging and entertaining.

Rajat Jadhav, co-founder and CEO, Bold Care, “At Bold Care, we believe intimacy deserves honest conversations. If a topic feels uncomfortable, that’s usually where the real conversation begins. This film with Anurag and Samay delivers honesty with just the right touch of humour that’s essential when talking about sexual wellness. It reflects how we work at Bold Care. This film is not just another piece of content; it is real, humorous, and bold.  If this film gets people to pause, reflect, or talk about something they usually avoid, then it has done exactly what it was meant to do.”