Mudramax has appointed Atrayee Chakraborty as senior vice president - strategy. In her new role, she will focus on crafting human-centric media strategies, backed by insight and innovation. She will report into Navin Kathuria, executive vice president, Mudramax. 

Prior to joining Mudramax, Chakraborty was knowledge and strategy partner at Lodestar UM. 

Navin Kathuria said, “We are thrilled to have Atrayee join us. Her expertise will bring immense value as we strengthen our strategic media capabilities, focusing on data and tech driven next-gen media solutions. Her experience in India and International markets will help the agency and our clients unlock new growth avenues by creating experiences that don’t just reach audiences but engage deeply, inspire action and deliver impactful results.”

Chakraborty added, “This role feels almost tailor-made for what I truly love doing – blending creativity with strategy to unlock client growth. The vision shared by Navin and the leadership team resonated deeply with me. I’m excited to collaborate across our integrated ecosystem and help take Mudramax to its next big leap of growth. Mudramax’s agility, collaborative spirit, and integrated creative-media structure give us a unique edge in the market – and I’m looking forward to amplifying that advantage.”

In a career spanning over 20 years, Chakraborty has worked with agencies such as Essence Mediacom, Interpublic Group and Red Fuse Communications, among others.