iCubesWire Films, a part of iCubesWire Martech group, has announced the launch of its new offering called Stop Shots.

The new studio will exclusively work on creating 10-15 second ad films to deliver impactful messages in a crisp, short format.

The studio will tap into data intelligence and consumption trends to predict and analyse consumer behaviour. The new wing aims at creating films that are visually striking and maintain the right balance between being emotionally resonant and culturally relevant. 

Sahil Chopra, co-founder and CEO, iCubesWire, said, “Today’s consumer is navigating to everything which is short and crisp and attention spans have fallen drastically. We analyse the consumer behaviour and create films basis that. We already have more than a dozen customers benefiting from short ad formats and now we wanted to announce this launch.”