The organisers of the Effie Awards in Asia Pacific have announced the first set of jury heads for the 2026 edition.

Dheeraj Sinha, CEO, McCaan India, has been named on the list. 

Also on the list is Cheryl Goh, group head - marketing, sustainability, loyalty and support, Grab.

Sinha said, “I am honoured to serve as a head of jury, the Effies represent the gold standard for effectiveness, recognising ideas that create real business impact. We are living through a time when creativity, data and technology are converging to unlock new dimensions of growth, and I am particularly excited to see how brands across APAC are harnessing this to drive meaningful outcomes. I look forward to working with an exceptional jury panel to evaluate and celebrate ideas that not only inspire but demonstrate the power of creativity as a true multiplier for business."

Entries for the APAC Effies close on 9 March. More jury heads will be revealed shortly.

Winners will be announced in September 2026.