Ugaoo has rolled out a campaign 'Moms In All Forms', to highlight its special-edition Mother’s Day plant pods available for 10-minute delivery through q-comm platforms such as Blinkit, Zepto, and Instamart.

The campaign comprises an ad film.

The film is a spirited, witty celebration of modern motherhood in all its vibrant, relatable forms - featuring everyone from Zen plant mamas and glam godmothers to “text me when you reach” besties. Framed as a love letter to every woman who brings motherly energy in her unique way, the film playfully asks: What even is a mom today? The answer is delightfully layered - she could be your sister, your therapist-friend, your chaos-coordinating aunt or your boss-turned-mentor—and each deserves a thriving gift as meaningful as their presence: a beautiful, living plant.

What we think about it: The film is a witty and warm tribute to modern motherhood, blending emotional intelligence with symbolism. 

Siddhant Bhalinge, founder, Ugaoo, said, “Motherhood today is layered, dynamic and beyond biology. With Moms In All Forms, we wanted to move past traditional, emotional tropes and spotlight the many ways women nurture, guide, and uplift us. Our partnership with quick commerce platforms makes this appreciation instant and impactful.”