The jurors for the 'Writing in Advertising' category for the 2026 edition of the Good Ads Matter Awards have been revealed.

This year, the 'Writing in Advertising' category, has been moved from being part of 'Film Craft' to 'Creative'.

The jurors for this category are:

• Adarsh Atal, chief creative officer, Tilt Brand Solutions
• Divy Nidhi Sharma, screenwriter, lyricist and poet
• Gajraj Rao, actor, co-founder and director, Code Red Films
• Kopal Naithani, founder and director, Superfly Films
• Rajesh Ramaswamy (Ramsam), founder, writer and director, The Script Room/Coconut Films
• Rekha Nigam, screenwriter, founder, Sutradhar Media & Communications
• Satyanshu Singh, filmmaker, screenwriter and author

The subcategories within the 'Writing in Advertising' category are:

1. Writing for Advertising - Hindi
2. Writing for Advertising - English
3. Long Form (180 Seconds & Above)
4. Best Use of Humour
5. Regional
6. Writing for AI Advertisement
7. Best Campaign of the Year - Writing for Advertising
8. Young Writer of the Year - Commercial / Music Video (Under 30)

Manifest is the knowledge partner for the awards, while invideo is title sponsor. Morphic is the co-sponsor.