Independent brand strategy consultancy, Open Strategy & Design has announced key leadership elevations as it enters its next phase of growth. 

Vatsala Bisen have been elevated to executive creative director, while Varun Bedi is now the executive business director.

Recently, Radhika Dhuru had announced her elevation on LinkedIn as executive creative director, a development that was also reported by Manifest.

Bisen and Dhuru were previously creative directors, whereas Bedi was business director.

Collectively, Bisen, Dhuru, and Bedi bring nearly six decades of experience across branding, design, and business leadership.

Bisen will continue to craft culturally resonant brand narratives across luxury, lifestyle, and consumer categories. Her portfolio includes Manish Malhotra, Jack Daniel's, and Zivame, among other prominent brands.

In his role, Bedi will oversee key client partnerships, business development, and delivery across the agency. He will identify new growth opportunities and strengthen long-term client relationships. His experience building brands and design systems spans FMCG, finance, hospitality, D2C, and corporate sectors.

Asparsh Sinha, managing partner, Open Strategy & Design, said, “At Open, we've always believed that the only things that truly matter are the quality of our people and the quality of the work we put out into the world. For the past 15 years, we've quietly, and sometimes ruthlessly, focused on getting those two things right. Everything else, from our reputation to the clients we've had the privilege of working with, has been a consequence of that. As we build for the future, we're investing in leaders who embody that philosophy. These elevations recognise not just exceptional craft, but ownership, ambition, and the ability to build enduring relationships—with clients, teams, and industry. We're excited to see Vatsala, Radhika, and Varun help shape the next chapter of Open.”