Advertising, 07 Jan 2025

Ritika Malhotra

07 Jan 2025 5:01 PM

Ritika Malhotra moves back to FCB

Rejoins the group after an eight-month stint with Wondrlab.
From left: Navin Talreja and Gautam Reghunath

07 Jan 2025 10:59 AM

Retainers vs short-term projects: What best serves a brand's needs?

We explore whether short-term projects impact brand building in the long run and who is to ‘blame’ for this industry shift.

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ChatGPT's second mainstream campaign for the Indian market.

16 Jan 2026 11:17 AM

Smriti Mandhana tricks Harmanpreet Kaur at breakfast, ChatGPT lands the punchline
Shveta Mehra (left) and Neha Kandalgaonka

16 Jan 2026 10:48 AM

Emotional connection now matters more than media exposure: Neha Kandalgaonkar
Here's what Dalbir Singh is doing this week

16 Jan 2026 9:58 AM

Producer's Diary by Dalbir Singh
Bharat Ke Super Founders kicks off on Amazon MX Player on 16 January

16 Jan 2026 9:47 AM

'We want to build a traceability KPI for the show, which we doubt other shows promise'

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Amith Prabhu (left) and Jaideep Shergill

12 Jan 2026 9:03 AM

When brands seem ‘sorry but not sorry'
Adyasha Roy Tomar

09 Jan 2026 10:20 AM

Adyasha's blog: 2025, WTF?
From left: Vijay Sawant, Dharam Valia and Mahesh Gharat

08 Jan 2026 10:51 AM

Hungry for more: Over a decade of letting the work speak
ChatGPT's health

08 Jan 2026 10:35 AM

OpenAI launches ChatGPT Health

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