Lowe Lintas has secured the brand and communications mandate for Cofsils.

The agency will be responsible for the brand's end-to-end integrated communications - spanning brand strategy, creative development, digital-first storytelling and HCP communication. 

The account was won post a multi-agency pitch. 

Shivam Puri, managing director and CEO, Cipla Health, said, “From strategic insights to creative storytelling, Lowe Lintas consistently impressed us with their depth of thinking and consumer empathy. We’re confident they are the right partner to help Cofsils unlock new growth pathways.”

Subramanyeswar S, group CEO – India and CSO – APAC, MullenLowe Global, added, “Earning repeat trust is the highest compliment. We are proud to deepen our partnership with Cipla Health. Together, we look forward to shaping a healthier future for people.”

Anaheeta Goenka, COO, Lowe Lintas, said, “We’re thrilled to partner with Cofsils on this exciting mandate. Winning this pitch was no small feat - the task at hand is both challenging and inspiring. Reigniting desire for a challenger brand and shifting consumer preference in a cluttered market will demand the best of our strategic and creative strengths.”