Strch assigns its media duties to Madison Media Plus

The account was won post a multi-agency pitch. 

Manifest Media Staff

Jul 7, 2025, 10:43 am

Madison Media Plus and Strch

Madison Media Plus, a unit of Madison World, has bagged the media mandate for Strch, a home-grown Indian activewear brand. 

The agency will be responsible for scaling Strch’s presence across India by driving awareness, building aspirations and positioning it as a go-to activewear brand.

The account was won post a multi-agency pitch. 

Prithvi Bhagat, founder, Strch, said, "We’re excited to join hands with Madison Media Plus as we take STRCH to the next stage of growth. We look forward to this journey together as we make STRCH a go-to name in the Indian activewear space.” 

Mimi Deb, COO, Madison Media Plus, added, “We’re very excited to partner with Strch. Our focus will be on building a sharp and scalable media strategy that not only drives visibility but also cements Strch’s position as a front-runner in the activewear space.”

Source: MANIFEST MEDIA

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